Apple have released a letter from Tim Cook apologising for the maps cock-up. Here’s a version edited for honesty.
customerssource of income,
At Apple, we strive to make
world-classexpensive products that deliver the best experienceincome possible to our customersus. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustrationbad PR this has caused our customersand we are doing everything we can to make Maps betterit go away.
We launched Maps initially with the first version of iOS. As time progressed, we realised that
weour competitors wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to docompete with this, we haddecided to create a new version of Maps from the ground up, even though we know nothing about mapping, rather than pay someone else to do it.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations, many of them wrong. The more our customers use our Maps the
better itmore frustrated they will get and we greatly appreciatehave no choice but to grudgingly acknowledge all of the feedbackcomplaints we have received from you.
While we’re frantically running around in circles improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app. We know that’s no substitute for a working, built-in Maps app, but it’s the best you’ve got right now.
Everything we do at Apple is aimed at making
our products the best in the worldmoney. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standardstops being a source of mockery.